97%
97% of Direct Mail prompts a physical interaction
182
Business Mail grabs 182 seconds of attention per item each month
400k
Nearly 400k mail journeys collected since JICMAIL’s launch
Gold-standard measurement for Mail
Welcome to JICMAIL
JICMAIL is an independent, not-for-profit research organisation. We measure the mail channel and share our data with the industry.
Our freshest thinking
Learn how to unlock hidden value in your channel mix. Use our fresh take on super touchpoints to maximise your campaign effectiveness.
New insights and innovations
Find the latest industry stats and tools. Take what you need to make better, evidence-based decisions.
Essential insights for everyone
Access the full picture of mail behaviours in the home for better decision making.
Learn more about us
JICMAIL (Joint Industry Currency for Mail) is the trusted source of audience measurement data for the UK advertising and mail industries.
Built in collaboration with brands, agencies and the mail industry, we provide insight into how 1,100 nationally representative UK households engage with and respond to mail.
We capture data on their behaviours with direct mail, business mail, catalogues and door drops, moving the medium from a volume-count based channel to one that’s based on audiences.
You can explore and analyse nearly 400,000 mail journeys in the home in our database.
There’s a huge need for better frameworks to cross boundaries and help join things up. Enter JICMAIL’s Super Touchpoints – a framework designed to help planners navigate all this. It’s a great and much needed idea…
Tom Roach, VP Brand Strategy, Jellyfish
What can JICMAIL do for you?
Whether you’re brand new to JICMAIL, an experienced planner – or somewhere in between – we’ve got the support and resources you need to make the most of our data.
Are you new to JICMAIL?
Find out how to get started and learn which tools will give you the insights you need.
Are you a confident user?
Go straight to our latest research or select the data you need from JICMAIL Discovery.
Are you looking for the latest data?
All the proof points and nickable charts you need to evidence your next pitch or presentation. Grab and go!
Upcoming events and webinars
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JICMAIL webinar: JICMAIL Discovery refresher
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SMP Awards 2026 – Save the date!
Learn with us
We’re here to help you build your skills, confidence and expertise. Explore our on-demand online courses, browse our training videos, or book a tailored one-to-one training session on JICMAIL Discovery.
