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At last year’s JICMAIL Conference, hosted by PwC, a session covering the outlook for data protection with Chris Combemale, CEO of the DMA and chair of the DPDI Business Advisory Group, and Catherine Dunkerley, Director for Data Trust at PwC, drew much interest. Important legal changes are coming soon. In this blog, published by Adwanted, Chris Combemale outlines why the government’s proposed reforms will benefit businesses and their customers.