FAQs

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• What questions will JICMAIL help planners answer?

• How often is data published for JICMAIL currency?

• How do we define OPPORTUNITY TO SEE?

• How do we define ITEM REACH?

• How do we define FREQUENCY?

• How do we define AUDIENCE REACH?

• What is our panel profile weighted to?

• What population figures are we grossing our panel up to?

• Why do we have an offline panel?

• What is the JICMAIL household sample size?

• What rules do we use to clean our panel?

• How do we capture exposures and action via the diary?

• Why do we measure exposures and action via a household co-ordinator (HHC)?

• How are we capturing exposures and actions in household members beyond the HHC?

• Where are panellists recruited from?

• What proportion of items are still live at the end of the four week period?

• How do we define addressed advertising mail vs door drops?

• Who is JICMAIL's Research Partner?

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