What questions will JICMAIL help planners answer?

What is the average item reach and frequency of addressed advertising mail and door drops?
How many of my target audience can I reach with addressed ad mail and door drops? .
What type of mail are my target audience most likely to be exposed to?
How likely are those who are exposed to advertising mail in specific regions to fall into my target audience?
How likely are my target audience to be exposed to advertising mail from specific advertiser categories?
How likely are my audience to take commercial actions as a result of exposure to advertising mail?
In addition, although not a core focus of the currency, JICMAIL will also be able to answer the above questions for Business Mail.

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