Where are panellists recruited from?

This panel has been recruited from a pool of leads which are generated from Kantar TNS’s various advertising efforts (often, but not exclusively online). TNS are constantly looking for interested members of the public and so over the years have developed a substantial resource which we use across our various measurements. After someone has registered a general interest in being on our panels, we screen them for eligibility (including whether they’ve previously been on any of our measurements) and allocate them as required. We do also use sample providers to supplement these efforts