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- NEWS: JICMAIL and Origin conduct mail measurement pilot study
- PARTNER WEBINAR: Elections: How much does mail matter?
- WEBINAR: Mission driven mail for better outcomes
- PARTNER EVENT RECORDING: IPA Effectiveness Conference 2024 - Experimentation! Experimentation! Experimentation!
- PARTNER EVENT: DMA Value of Creativity
- PARTNER EVENT RECORDING: BPIF & JICMAIL Future Growth Roundtable: Understanding a customer's need for variable digital print
- WEBINAR RECORDING: Using JICMAIL Discovery - Refresher
- PARTNER EVENT: The Power of Print 2024
- NEWS: Q2 2024 Results - The General Election drives a 12% increase in JICMAIL panel volumes in Q2 2024
- WEBINAR RECORDING: Q2 2024 Results - Exploring the impact of the UK’s snap election on mail performance
- PARTNER WEBINAR: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI
- NEWS: Include JICMAIL data in your DMA Awards entry
- NEWS: Are you entering the SMP Awards 2024?
- SPOTLIGHT: DMA Awards 2023 - GOLD Award for the Mail Category - PSE
- WEBINAR RECORDING: Insights for Christmas 2024 retail and supermarket campaign planning
- DMA/JICMAIL Door Drop Report 2024
- NEWS: Mail response and attention continue on an upward trajectory in Q1 2024
- WEBINAR RECORDING: Q1 2024 Results - Applying the new Response Rate Tracker benchmarks
- PARTNER REPORT: DMA's Value of Measurement Report
- WEBINAR RECORDING: From Letterbox to Ballot Box - Reclaim Voter Trust
- PARTNER EVENT: From Brand to Hand: The Ultimate Direct Mail Workshop
- NEWS: JICMAIL scales up its Response Rate Tracker for 2024
- WEBINAR RECORDING: The Power of Retail Media and Mail
- NEWS: Q4 2023 Results: 40% of website visits prompted by mail converted into online purchases
- WEBINAR RECORDING: Q4 2023 Results: Test & Learn on the Path to Digital Conversion
- PARTNER WEBINAR RECORDING: How to get your award-worthy mail campaigns recognised
- PARTNER EVENT: Sagacity - Direct Mail Marketing 101 for Charities
- PARTNER EVENT: The Ultimate Direct Mail Workshop - with Epsilon and Webmart
- PARTNER BLOG: How will the UK’s data privacy reforms impact marketing?
- ADWANTED BLOG: Six no-nonsense steps for marketers building a measurement framework
- WEBINAR RECORDING: Q3 2023 Results - A first look at our new metrics plus how to build the case for mail
- NEWS: Q3 2023 Results - Mail’s effectiveness at the sharp end of the multichannel purchase journey increases in Q3 2023
- NEWS: JICMAIL Discovery 3.0 is now live!
- NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data (1)
- JICMAIL Annual Conference 2023: Measurement and Attention - Why it matters for mail
- PARTNER WEBINAR: Discover the Power of Direct Mail
- VIDEO: Creativity, collaboration & communications: the journey of Creative Futures
- PARTNER WEBINAR: Best Practice Measurement for Owned Channels - Learn how to integrate your owned channels into your measurement plans
- EVENT: Putting theory into practice: How to build an effective marketing measurement framework
- PARTNER EVENT: Power of Print Seminar
- VIDEO: Top Tips for Mail and Unaddressed Print & Door Drops Category Entries
- WEBINAR RECORDING: JICMAIL Q2 2023: Announcing new targeting solutions for mail as ad mail effectiveness grows
- NEWS: Q2 2023 Results: Questions over whether the embattled British high street is making the most of the mail channel as mail effectiveness reaches a six-quarter high
- Partner Content: The Drum and Canon Europe offer one lucky UK SME the chance to run a marketing campaign – for free
- PARTNER WEBINAR: Discover the Latest Media Attention Metrics for Mail
- EVENT: Adwanted's The Future of Media
- GUEST BLOG: Consumer Duty : The HomeServe Experience
- PARTNER CONTENT: Postal Hub Podcast - Next-gen mail measurement with JICMAIL and Kantar
- PARTNER CONTENT: Compare formats across the life cycle of mail
- WEBINAR RECORDING: Retail Mail Effectiveness webinar - improving mail effectiveness plus Q1 2023 update
- NEWS: Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year
- PARTNER CONTENT: Mail Unleashed - Pete Markey, CMO Boots UK
- NEWS: Door Drop Report 2023
- IPA NEWS: New white paper makes powerful case for JICs’ pivotal role in era of data abundance
- ISBA BLOG: Acquisition more expensive than retention? It’s a matter of semantics…
- EVENT RECORDING: Adwanted's The Future of Brands
- WEBINAR RECORDING: The role of mail in the FCA's Consumer Duty shake up
- PARTNER WEBINAR: Supercharge your DMA Award entries with JICMAIL
- PARTNER CONTENT: Collaboration for Creativity
- WEBINAR RECORDING: JICMAIL Q4 2022: Launching the new Response Rate Tracker
- NEWS: Q4 2022 Results: Mail open, read, and in-home retention rates all improve over the course of the crucial Q4 trading season in 2022
- PARTNER CONTENT: Mail Unleashed - Lis Blair, MoneySuperMarket
- JICMAIL awarded Highly Commended for Media Owner/Trade Body of the Year at Mediatel Media Research Awards 2023!
- JICMAIL shortlisted in the prestigious Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year
- GUEST BLOG: ChatGPT's 10 second take on JICMAIL
- WEBINAR RECORDING: Q3 2022 Results: How much attention do customers pay to your mail?
- NEWS: Q3 2022 results: With 250,000 mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness as the cost of living crisis deepens
- GUEST BLOG: If mail gets the most attention, why aren’t marketers giving it more attention?
- JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
- JICMAIL Measurement Matters Conference 2022
- Do you have an entry for "Trailblazing Mail"?
- Creative Futures: Omnichannel Marketing Excellence Award
- BLOG: The WHO, HOW and WHAT of Creativity - Patrick Collister
- We're the DMA Awards 2022 Measurement Partner
- NEWS: Q2 2022 results: JICMAIL celebrates five years by revealing the increasing relevance of mail in peoples’ lives and growing connections in a digital world
- WEBINAR RECORDING: Travel Mail Insight: making mail work harder in challenging times
- NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
- NEWS: ISBA blog on JICMAIL Essentials
- WEBINAR RECORDING: Q1 2022 Results: Exploring why advertisers show confidence in mail in economically uncertain times
- NEWS: JICMAIL Q1 2022 results: Mail volumes up to their highest level in two years while the commercial effectiveness of the channel is maintained
- PLATINUM PARTNER BLOG: Should a compelling CX strategy focus on more than digital transformation?
- RECORDING: Mediatel's The Future of Brands 2022 - JICMAIL Panel Session
- WEBINAR RECORDING: Telecoms Insights: The role of mail on the path to Telecom Marketing Effectiveness
- NEWS: Q4 2021 results: Mail drives vital digital traffic and store footfall in the key Christmas trading period
- WEBINAR RECORDING: Q4 2021 Results Webinar: Mail's digital and physical effectiveness in Christmas 2021
- JICMAIL Customer Survey 2021 - 84% of JICMAIL subscribers are using JICMAIL to pitch for new business or campaign budget
- NEWS: JICMAIL announces the first ever winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
- NEWS: Q3 2021 results reveal mail reaches a mobile tipping point with record levels of digital activity
- WEBINAR RECORDING: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit
- WEBINAR RECORDING: JICMAIL Finance Insights: mail engagement, brand trust and customer loyalty for banking and insurance brands
- Your new Competitor Insight Tool
- WEBINAR RECORDING: Q2 2021 Results: Introducing unrivalled competitor insights for mail
- NEWS: Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased
- WEBINAR RECORDING: Q1 2021: Improved mail effectiveness seen throughout the customer journey
- NEWS: Q1 2021 results point towards improved mail effectiveness in the most recent lockdown
- VIDEO RECORDING: JICMAIL & Sky at Mediatel's Future of Brands 2021
- WEBINAR RECORDING: How to get Gold with JICMAIL - Parts 1 & 2
- WEBINAR RECORDING: JICMAIL Christmas Insight - exploring mail's role in driving shoppers back in-store
- WEBINAR RECORDING: JICMAIL Q4 2020: How have multichannel mail behaviours changed in a year like no other?
- NEWS: JICMAIL Q4 2020 results reveal that mail is driving commercial impact with even greater efficiency
- NEWS: IPA back widening access to JICMAIL
- BLOG: Busting some myths about young people and their mail
- NEWS: ISBA blog on the new JICMAIL Levy
- WEBINAR RECORDING: JICMAIL Q3 2020: News, tools and insight for mail in 2021
- WEBINAR RECORDING: See the changes in mail behaviours across lockdown with the latest Q2 JICMAIL data and review the lessons learned
- NEWS: JICMAIL Q3 2020 results reveal a +33% growth in web visits attributed to ad mail
- WEBINAR RECORDING: Putting mail on the media plan: Key learnings from government and public sector ad mail
- JICMAIL Customer Survey July 2020 - Results
- WEBINAR RECORDING: 9 Charity Ad Mail Myths busted by JICMAIL
- NEWS: It turns out that we did all read Boris’s letter.
- NEWS: JICMAIL Q2 2020 results reveal record levels of consumer interaction with mail during lockdown
- WEBINAR RECORDING: Planning for Christmas with JICMAIL – For supermarkets, retailers and their agencies
- WEBINAR RECORDING: Improving econometrics with JICMAIL
- BLOG: Working from home? Ad mail always has been...
- WEBINAR RECORDING: Using JICMAIL on your journey to the DMA Awards
- WEBINAR RECORDING: 7 Essential Insights on Business Mail
- PODCAST: Paragon Sounds Podcast Episode 4 "Innovations in mail planning data" With Ian Gibbs from JICMAIL
- BLOG: Blimey, a JIC with useful bells-and-whistles
- WEBINAR RECORDING: 7 Essential Insights on Partially Addressed Mail
- BLOG: Time for mail to make an impression in the short and long term
- VIDEO: JICMAIL & Econometrics at Mediatel's Future of Brands
- NEWS: JICMAIL’s impact assessed one year on
- BLOG: Insight, idea and impact
- EVENT: Planning with JICMAIL in a multi-channel world
- BLOG: Unhealthy targets?
- WEBINAR RECORDING: 5 steps to applying mail insight with JICMAIL Discovery
- BLOG: Time to get planning with JICMAIL
- NEWS: PrintPower article featuring Gavin Wheeler on the relevance of JICMAIL
- WEBINAR RECORDING: Multi-channel planning with JICMAIL
- NEWS: JICMAIL winner at MRS Awards!
- NEWS: JICMAIL Finalist in Mediatel Media Research Awards 2019 for Trade Body of the Year
- BLOG: Revisiting the measurement of mail in econometric models
- NEWS: JICMAIL Highly Commended at MRG Awards
- BLOG: Improving the clarity of mail performance for brands
- NEWS: Two Sides: Proving the Power of Mail
- BLOG: Keeping constant in the face of change
- BLOG: Time to acknowledge the true reach of your door drop campaign – it’s bigger than you think!
- REVIEW: Highlights for Retail / Online Retail Advertising Mail v Christmas 2019
- IPA White Paper: Living with the Pandemic in October 2021
- PARTNER EVENT: IPIA Conference 2024 - Ahead of the Curve
- IPA REPORT: Making Effectiveness Work
- PARTNER EVENT: IPIA sets out to foster industry growth at Recognising Excellence
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JICMAIL, c/o DMA Offices, Rapier House, 40 Lamb’s Conduit Street, London, WC1N 3LB. Company no 4123433
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In his latest blog, Ian Gibbs examines the preconception that young people don't respond to mail. Using JICMAIL data, he looks at how they open, read and keep mail and offers advice to any one wanting to reach their younger customers.