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BLOG: The Media Leader - Super touchpoint planning: Teaching new dogs old tricks

Published in The Media Leader this week, Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, discusses why and how different touchpoints generate varying levels of effectiveness and what makes a 'Super Touchpoint'.

The article looks at the merits of taking a forensic look at your media plans to unearth how you can deliver disproportionately effective outcomes.

JICMIAL has provided a Super Touchpoints checklist - so agencies and planners can rank the channels in their media plans using a STEP score. This process should allow Super Touchpoint channels such as mail to rise to the top.

Want to know more about identifying Super Touchpoints for your clients? Get in touch and we'll help you evaluate your media plans.

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