DMA/JICMAIL Door Drop Report 2024

Were you aware that the number of advertisers using Door Drops increased by 3% in 2023? The DMA/JICMAIL Door Drop report reveals the full picture of the effectiveness trends that drove this surge in interest last year while reviewing the value and volume trends that defined the channel last year.

This joint report from DMA and JICMAIL uncovers a wealth of data that showcases how the door drop channel is fast evolving into a medium that meets the needs of the contemporary marketer, delivering impressive results in an era of fleeting digital impressions. This year's report also includes directly reported response rate benchmarks for the very first time.

Download the DMA/JICMAIL Door Drops Report now