JICMAIL Annual Conference 2023: Measurement and Attention - Why it matters for mail

Thank you to all of our Partners, Subscribers and Stakeholders who were able to join us for our Annual Conference, hosted for a second year by PwC. We brought together practitioner leaders and experts who shared their views, provided practical steps to close the gaps in measurement and helped establish an agenda for attention-based planning with mail.

Building capability around full effect measurement is a critical success factor for marketers in today’s environment but as complexity increases and data proliferates, charting the journey to effectiveness becomes increasingly challenging. Supporting users in this quest inclusive of our industry data is a priority for JICMAIL. At the same time, attention has emerged as one of the industry’s hot topics, as brands ultimately compete for a share of people’s attention with an imperative to better understand its place on the journey to effectiveness. 

At this year's Conference, we explored the implications from the results of our Attention study, ‘The Time We Spend With Mail’, and assessed the planning implications. We looked at the latest updates for data privacy and showcased more outstanding case studies using JICMAIL, featuring the latest test and learn approaches that attendees could take into their own work.

Presentations from the JICMAIL Annual Conference 2023

Welcome & Year Highlights

Mark Cross, Engagement Director, JICMAIL

Keynote address: The drivers for successful marketing services into 2024

Jenny Biggam, CEO, the7stars

Taking Measurement Forward: A Practical Guide

Ian Gibbs, Director of Data Leadership & Learning, JICMAIL

Chris Love, Head of Marketing Performance & Econometrics, Virgin Media 02

The Outlook for Data Protection

Chaired by Mark Cross

Catherine Dunkerley, Director Data Trust, PwC

Chris Combemale, CEO, DMA

Discovery 3.0 - Launching the new JICMAIL Discovery

Ian Gibbs, Director of Data Leadership & Learning

Attention and Effective Planning - Roundtable Panel Discussion

Chaired by Mark Cross

Amanda Griffiths, Marketreach

Brian Jacobs, BJ&A

Ellie Gauci, VCCP

Stefan Schoombee, Havas Media

JICMAIL Best Practices Showcase - Four demonstrations of how JICMAIL practitioners derive value from JICMAIL

• Gemma Mitchell, MD, Paragon
• Neal Dodd, MD, The Letterbox Consultancy
• Rowena Humby, CEO, Starcount
• Luke Boulton, Account Manager, Bountiful Cow

Closing Panel - Guests reflect on key conference takeaways into 2024  

Chaired by Clare O’Brien, Head of Media, Effectiveness and Performance at ISBA

Jenny Biggam, the7stars

Chris Love, Virgin Media 02

Rowena Humby, Starcount

Lucy Swanston, Nutshell

Bonus Workshop: Getting the best out of JICMAIL Discovery 3.0

Stef Hrycyszyn, Customer Engagement Lead, JICMAIL