JICMAIL Highlights

JICMAIL has significantly expanded its scope of services and data analytics capabilities in recent years. Building upon our core offerings of mail-based customer research metrics—including Reach, Frequency, Lifespan, and both Physical and Commercial engagement measurements—our extended offering now includes:

• Response Rate Tracker - updated
• Attention Metrics - available in JICMAIL Discovery
• Nielsen Circulation Data

Download the deck for a quick overview of our progress.

JICMAIL Highlights

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At the JICMAIL Conference, we also launched our report, Mail: The Super Touchpoint, which highlights the latest evidence that the mail channel has Super Touchpoint planning strengths. This report shows how mail acts as a platform for:

• Attracting consumer attention
• Deepening customer relationships
• Igniting household conversations

Are your planning strategies considering the power of Super Touchpoints? Download the report and score your channels using our Super Touchpoint evaluation grid to find out.