NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

JICMAIL, the joint industry currency for mail, has today announced the winners of its latest Platinum Awards, which have been given to 5 companies for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL data.

Platinum Organisational Accreditation is the highest accolade given by JICMAIL and has been awarded to businesses who have demonstrated a level of proficiency with JICMAIL beyond its basic application which includes evidence of JICMAIL data being embedded into the subscriber’s L&D programs, routinely applied across the planning, sales and data ecosystems, and together with case study evidence that JICMAIL is being systematically used to retain or grow business.

We are delighted to make this second round of awards for exceptional practice with the joint-industry-owned planning currency which now has over 160 accredited subscribers.

The winners span the interests of the industry.

• Smart Distribution
• the7Stars
• Eight Days a Week Print Solutions
• Gecko Direct Ltd
• Mailbird Organisation Ltd 

For agencies, intermediaries and sell-side organisations to be awarded Platinum accreditation, they will have gone beyond a specific set of tasks as agreed in their adoption plans which need to be completed to maintain their accredited status.

They will have exceeded their individual training targets across the three tiers of JICMAIL training ranging from Bronze for demonstrating basic proficiency with the data, to Silver for intermediate users, to Gold for expert users. The Bronze and Silver Awards are readily accessible through the JICMAIL Academy elearning platform and count towards CPD training hours. There are now well over 850 individual training awards.

The JICMAIL judging panel were impressed by the commitment and range of work on show from this round of winners.

Mark Cross, Engagement Director at JICMAIL added “Great to see the variety of JICMAIL work on display in these Platinum Awards with smart applications on show from across the industry sectors, from print and direct marketing specialists to omni-channel media agencies alike. Each demonstrating how intelligent use of JICMAIL drives value for their organisations.  The learning to share from these latest awards is that to unlock the full benefits of JICMAIL for your organisation, embrace the training, go for Gold and then go for Platinum! If you do, we look forward to celebrating your future success whilst heartily congratulating this latest set of proud winners.”     

There has also been a delightful response from the winners:

• Phil Morrison, Client Services Director, Smart Distribution

“SDS are delighted to have been awarded Platinum Partner status by JICMAIL. We have taken the time to carefully integrate JICMAIL into our process and believe the comprehensive and meaningful data has enhanced our ability to provide actionable insight and appropriate delivery channel selection to every client campaign. JICMAIL has provided a great tool to help move our industry forward.”

•  Helen Rose, Managing Partner, the7Stars

"Evidence based storytelling is a foundational part of our philosophy at the7stars.  We’re thrilled to be a JICMAIL platinum partner, and our accreditation is another demonstration of our commitment to putting data and insight at the heart of our planning and activation process.  JICMAIL is a valuable part of our impartial toolkit, providing insights that help to inspire exceptional work and deliver competitive advantage for clients of the7stars."

• Lance Hill, Managing Director, Eight Days a Week Print Solutions

“We are thrilled to receive this award! JICMAIL is now integrated into so many of our client interactions and engagement, which fits hand in hand with the Eight Days A Week Print Solutions philosophy of above and beyond customer service. JICMAIL enables us to be a lot more than just a printer, or mail producer, it is the currency we use, along with other supporting insight to continually promote the channel of mail and its benefits to deliver campaigns that prove the value of the data from JICMAIL.” 

• Chris Bottomley, Managing Director, Gecko Direct Ltd

“The Gecko team are absolutely overjoyed to be awarded JICMAIL Platinum Partner status. The insights we apply from JICMAIL have become such an integral part of our sales process and holistic approach with clients. Direct Mail is in our DNA at Gecko, and as a Platinum Partner alongside JICMAIL, we will continue to discover and develop, best in class solutions that support more meaningful conversations between our clients and their target audiences.” 

• Gareth Stringer, Sales Director, Mailbird Organisation Ltd

“We are delighted to have achieved JICMAIL Platinum Partner status. JICMAIL insights form a key part of our sales consultancy strategy. The data and insights available through the platform provide real substance to our pitches and proposals. Combine that with the ability to provide real world evidence of the effectiveness of mail, it is invaluable for both us and our clients – especially those who are new to the channel.”

Platinum submissions are invited twice a year with the next evaluation due in Autumn 2022.