NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data 

The latest winners of the JICMAIL Platinum Awards, have been given to 5 new companies and 16 existing Platinum Partners for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL data, bringing the total number of Platinum partners up to 21.  

Platinum Organisational Accreditation is the highest accolade given by JICMAIL and has been awarded to businesses who have fully embraced JICMAIL data into their businesses. They have been required to demonstrate a level of proficiency with JICMAIL beyond its basic application which includes evidence of JICMAIL data being embedded into the subscriber’s L&D programs, routinely applied across the planning, sales and data ecosystems, together with case study evidence that JICMAIL is being systematically used to retain or grow business.  

We are delighted to make these awards for exceptional practice with the joint-industry-owned planning currency which now has over 250 accredited subscribers. 

This round of winners spans the interests of the industry: 

• Whistl (Addressed Mail) 
• Phase Marketing Design and Print 
• Bountiful Cow 
• Paragon Customer Communications 
• The Specialist Works 

For agencies, intermediaries and sell-side organisations to be awarded Platinum accreditation, they will have gone beyond a specific set of tasks as agreed in their adoption plans which need to be completed to maintain their accredited status.  

They will have exceeded their individual training targets across the three tiers of JICMAIL training ranging from Bronze for demonstrating basic proficiency with the data, to Silver for intermediate users, to Gold for expert users. The Bronze and Silver Awards are readily accessible through the JICMAIL Academy elearning platform and count towards CPD training hours. There are now well over 1500 individual training awards. 

The JICMAIL judging panel were impressed and inspired by the commitment to harnessing the value if JICMAIL and the range of work and applications on show from this round of winners.  

Mark Cross, Engagement Director, JICMAIL added “It is always such a pleasure to see how the value from our data can flourish over time for organisations that fully embrace it as a strategic tool for their businesses. For those that haven’t quite got there yet, the evidence from these latest winners and renewals is that you are missing out and we will be keen to support any organisation who wishes to set achieving a Platinum Award as a goal for 2024. But we are delighted to announce these winners and renewals that span users across the ecosystem, both in specialist areas and spanning the range from small to large companies. Congratulations to them all and we will look to support and showcase this best practice with JICMAIL that is clearly delivering business benefits.”      

There has also been a delightful response from the winners: 

Jason Marks, General Manager, Phase Marketing Design & Print 

"All of the team at Phase are excited to be awarded the Platinum status by JICMAIL. This award is a demonstration of the commitment to providing our clients customer service that demonstrates the #powerofprint and what better way than using accurate and real-life results. JICMAIL is integrated across the whole of our marketing and onboarding process, offering detailed personalised reports to our clients to help them see the return on their investment and what the best type of direct mail is for their business." 

Andrew Goddard, Managing Director Mail, Whistl mail 

“We are delighted with the Platinum recognition from JICMAIL of our commitment to ensure that the value and effectiveness of advertising mail is understood with customers and within the industry as a whole.  JICMAIL has transformed media buyer attitudes towards the advertising medium and continues to highlight its vital role as a marketing channel.”   

Luke Boulton, Account Manager, Bountiful Cow 

“It was an absolute honour to be awarded JICMAIL Platinum. Through this journey, we've embedded Mail into our agency and into the Bountiful Cow ethos of Relative Advantage, where we look for the clear space to stand out and be distinct. We saw this JICMAIL journey as our clear space opportunity and took it. All our new starters are now put on the training platform and upskilled in the channel of Mail from the very start. The Insight tool allows us to have better and more fruitful conversations with clients and begin combatting the current siloed nature of the channel and bring it into the fold of the wider media strategy. Our newfound confidence with JICMAIL has solidified our ability to provide our clients media planning and strategy inclusive of a typically traditional and often neglected or siloed channel, using specialist insights to contextualise our recommendations. JICMAIL is an integral piece of our agency media planning & buying process.” 

 Our congratulations extend to those Platinum Partners who have successfully validated their accreditation: 

• Mailbird 
• Smart Distribution 
• Eight Days a Week Print Solutions 
• Join the Dots 
• Whistl Doordrop Media 
• Marketreach 
• Citipost Mail 
• The Dragonfly Agency 
• PSE Offline Marketing 
• The Letterbox Consultancy 
• Webmart Limited 
• Go Inspire – A Xerox Company 
• Nutshell Creative Marketing 
• CustomerKNECT 
• DBS Datamarketing Limited 
• The7stars 

Platinum submissions are invited annually with the next evaluation due in Autumn 2024.