PARTNER NEWS: PrintGreen to drive sustainable marketing decisions

PrintGreen has been launched to provide brands and media professionals with insights on sustainable print communications and reducing carbon footprints in marketing campaigns. By offering tools like a carbon calculator developed in collaboration with CarbonQuota, PrintGreen seeks to promote informed decision-making in print media while aligning with broader industry sustainability goals.

• Purpose of PrintGreen: The initiative focuses on delivering data-driven insights for sustainable print marketing, initially targeting direct mail and door drop channels.
• Carbon Calculator Tool: PrintGreen features a free carbon calculator that enables users to evaluate the environmental impact of their print campaigns by entering specific details about their print materials.
• Industry Support and Leadership: Backed by various key organisations, PrintGreen aims to reshape perceptions of print's sustainability and provide practical guidance for brands and agencies.  
• Sustainable Engagement in Print: The initiative emphasises the value of print as a trusted media channel that can enhance consumer engagement while maintaining environmental responsibility. 

For more information please click here for the PrintGreen website.