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For this webinar, we partnered with Marketreach and the DMA Awards team for a closer look at the impact of our recently released Attention Report: The Time We Spend With Mail.
Industry experts Saj Arshad, Chief Commercial Officer, Interactive Investor, Rosalie Shakir, Strategy Director, the7stars and Patrick Malone, Senior Media Planner, Marketreach discussed the importance of Attention as a key metric in marketing and advertising. We also ran through the significant findings from our major year-long research into the time consumers spend with mail and discussing its impact on planning with attention in mind.