SPOTLIGHT: DMA Awards 2023 - GOLD Award for the Mail Category - PSE

Mr & Mrs Smith are an established aspirational brand in the luxury travel market but were struggling to establish the value of the mail channel to connect with their audiences. The team at PSE had had to demonstrate the profitability of the mail channel while preserving the brand's aspirational value for both active and lapsed customers. 

To stand out, an immersive 8-page newspaper format was used, entitled 'Room Service'. Premium content showcased the Top 9 places to visit in 2023, styled after a Sunday Supplement, enticing readers to explore further on the website and make bookings. 

The results were outstanding, showing that the right creative and targeting will attract your customers' attention and deepen their connection with your brand.

Read the award details on the DMA Awards website here

Including JICMAIL data in your Award entry.

This Gold winning entry used JICMAIL data to validate engagement and response rates in this category, for example, one of the JICMAIL metrics used was Frequency - Travel Mail has a frequency or number of interactions of 4.6 on average showing how often this mail is returned to.

If you need help putting together your award entry, get in touch! We're here to promote best practice measurement and will provide support to help ensure the results included give you the best chance of creating an award-winning entry.