WEBINAR: Mission Driven Mail Exploring mail in the mix for the new government’s communications campaigns

The UK government is committed to being ‘mission-driven’, setting five missions for economic growth; safer streets; clean British energy; spreading opportunity and improving the NHS. Being mission driven means being obsessed by outcomes, connecting capabilities and applying behavioural thinking to bring about improvement through continuous experimentation.

In support of this challenge, this JICMAIL webinar will showcase specific use cases of mail that deliver better outcomes, in areas such as improving health outcomes and improving access to national and local services.

Our guest, Richard Shotton will comment on the behavioural drivers at play and offer some thought starters for mission-driven experimentation that might follow.

We will be showcasing mail use cases such as for NHS Blood and Transplant in support of their targets for blood donations in specific catchments to save and improve lives. We will look at health prevention efforts such as those from of Our Future Health, as they look to recruit participants into the largest ever, cross-industry health programme. And other uses of mail that encourage the take up of welfare benefits that support the effective delivery of public services.

Richard Shotton is an acclaimed author and expert from behavioural science applying findings from psychology and behavioural science to marketing.

Attend this JICMAIL webinar if you are a government communicator or partner with a stake in mission driven outcomes.

Date: Monday 20th January 2025

Time: 2 - 3pm

Please register your place.

Richard Shotton specialises in applying behavioural science to marketing. He has worked in marketing for 24 years and helps brands such as Google, Mondelez and Meta with their challenges. He is the author of The Choice Factory, a best-selling book available in 15 languages, which explains how behavioural science can solve business challenges. His latest book, The Illusion of Choice, came out in March 2023. In 2021 he became an associate of the Moller Institute, Churchill College, Cambridge University and an honorary fellow of the IPA.