WEBINAR: Mission driven mail for better outcomes

The UK government is committed to being ‘mission-driven’, setting five missions for delivering growth, improving the NHS, making Britain a ‘clean energy’ superpower, creating safer streets and improving opportunity for all citizens.

Being mission driven means being obsessed by outcomes not outputs, connecting capabilities and applying behavioural thinking to bring about improvement through continuous learning and experimentation

Such a culture will be required for all policy interventions including for communications, harnessing all tools to their maximum collective impact.

In support of this change, this JICMAIL webinar will showcase specific use cases of mail for better outcomes, in areas such as improving health outcomes and improving access to national and local services. Our guest, Richard Shotton will comment on the behavioural drivers at play and offer some thought starters for mission-driven experimentation.

The use cases featured will include:

• NHSBT – Save a Life – Give Blood
• Our Future Health Survey - Blood Pressure. Cholesterol and future risk of disease
• Help for Households; Child Care – Get help that fits your family

Richard Shotton is an acclaimed author and expert from behavioural science applying findings from psychology and behavioural science to marketing.

Attend this JICMAIL webinar if you are a government communicator or partner with a stake in mission driven outcomes.

Date: Monday 20th January 2025

Time: 2 - 3pm

Please register your place.

Richard Shotton specialises in applying behavioural science to marketing. He has worked in marketing for 24 years and helps brands such as Google, Mondelez and Meta with their challenges. He is the author of The Choice Factory, a best-selling book available in 15 languages, which explains how behavioural science can solve business challenges. His latest book, The Illusion of Choice, came out in March 2023. In 2021 he became an associate of the Moller Institute, Churchill College, Cambridge University and an honorary fellow of the IPA.