WEBINAR: Q2 2024 Results - Exploring the impact of the UK’s snap election on mail performance

With the July General Election announced to everyone's surprise on May 22nd, political advertising went into overdrive for the remainder of Q2. Volumes on the JICMAIL panel grew by 11%, with political advertising accounting for nearly 10% of all Direct Mail volumes and a quarter of Door Drop activity.

Please watch the webinar recording for a discussion of the impact that this surge in activity had on the overall mail performance metrics tracked by JICMAIL. In addition we reveal hot-off-the-press rebooted mail circulation data: published by Nielsen AdIntel and now officially endorsed by JICMAIL.

Please click the image above to watch the webinar recording.