WEBINAR RECORDING: Insights for Christmas 2024 retail and supermarket campaign planning

Watch this webinar if you are planning to optimise the performance of Mail Media over the 2024 Christmas Season.

A record £9.5 billion was spent on advertising over the Christmas Season in 2023, according to data released by the Advertising Association (AA) and WARC.

This webinar recording uncovers insights into how mail stimulated commercial actions for the major Supermarkets and Retailers to inform planning for the 2024 festive season.

We were joined by Steve Kinder, Co-founder & CTO, Paperplanes UK who uncovered opportunities and shared use cases and case studies where programmatic mail has used trigger points to optimise performance and ROI  for warm and cold Mail in the Retail Sector.

The webinar uncovered metrics on how mail stimulated commercial actions and how the major brands benchmark against:

• Attention yields
• Open/ Read Rates
• Frequency of Interaction
• Online follow-ups
• Calls to Action initiated

We also covered how the Mail Impression (or Impact) can be calculated using attention yields and then compared head to head with other channels for the first time – with some compelling learnings.

Watch the recording Insights for Christmas 2024 retail and supermarket campaign planning to learn how Mail Media promotes sales for retailers.