WEBINAR RECORDING: JICMAIL Q4 2022: Launching the new Response Rate Tracker

Catch up with this recording of the JICMAIL quarterly webinar, in which we talk through the release of our Q4 2022 key mail metrics, covering off the effectiveness of the mail channel in the all-important Christmas trading season, and release the results from our new Response Rate Tracker.

The JICMAIL Response Rate Tracker is a database of over 1,000 mail campaigns with response data with response data provided by key industry data players directly from campaign measurement reporting outputs, rather than self-reported by consumers. The Response Rate Tracker is both a vital tool to validate and calibrate JICMAIL's panel-based effectiveness metrics, while also providing a robust dataset by which campaign benchmarks and KPIs can be established.

Watch the webinar with JICMAIL's Director of Data Leadership and Learning Ian Gibbs to discover more.