WEBINAR RECORDING: Putting mail on the media plan: Key learnings from government and public sector ad mail

As shown by the Prime Minister’s use of door drops, this year has been a time when the Government and public sector have relied on ad mail to communicate key messages. We’ve examined the consumer behaviour behind these campaigns to tell us how well they have worked and draw out key learnings for the wider use of mail in the mix.

In our webinar you will hear Ian Gibbs, Director of Data Leadership and Learning, talk through what we’ve learned this year and key takeaways for planners and the wider industry.

To watch a recording of this webinar click here