WEBINAR RECORDING: Q1 2024 Results - Applying the new Response Rate Tracker benchmarks

Securing the best results for your marketing budget is the priority for all marketers. Join Ian Gibbs to watch the recording of the latest Q1 2024 results and find out more about the shifts across physical and digital actions consumers are taking with their mail.

For this webinar we were joined by some of the industry experts who have contributed to this year’s Response Rate Tracker:

• Michele Masnaghetti, Epsilon
• Vidhi Mishra, Paperplanes
• Carl Bowman, Ginger Black
• Sam Wright, Sagacity Solutions

The panel discussed the best practice applications of this increasingly valuable industry benchmarking data.