WEBINAR RECORDING: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit

Join the JICMAIL team for our round up of quarterly mail performance as we explore how consumer mail engagement and effectiveness evolved in Q3 2021. In addition, we run through our new Test and Learn Toolkit - an invaluable resource on how traditional mail campaign measurement can be bolstered with new effectiveness research methodologies.

The session is rounded off by a Q&A with the WARC Managing Editor Amy Rodgers as she talks through some of the insights to come out of the recently released WARC whitepaper 'Driving Effectiveness with Direct Mail.'

Watch a recording of the webinar here