WEBINAR RECORDING: Q3 2024 Results: Mail and the Value of Creativity

Along with providing the quarterly mail performance update, in this webinar Ian Gibbs discusses the power of creativity. Sometimes undervalued, creativity is an essential element of customer communication, helping drive business effects, as well as reinforcing brand values and encouraging further action and response.

Ian draws on the recent JICMAIL sponsored DMA’s Value of Creativity report - which features additional insight from System1 - to discuss the role of the mail channel in driving marketing effectiveness through emotionally engaging and memorable creative that appeals to the senses. Ian is joined by guest Rob Newton, CEO and Founder, PSE for a Q&A on the use of creativity in successful mail campaigns.

Please click on the image above to watch a recording of this webinar.