JICMAIL + IPA TouchPoints

This integration has revealed interesting patterns in how reach and frequency builds for mail. It occupies an effective frequency sweet spot by delivering frequency in the 3 to 5 exposures range, but its natural frequency cap avoids over-exposure.

This is vital information for planners and marketers looking to reach their audience with multiple channels in the most cost-effective way.

To access JICMAIL data in your IPA TouchPoints channel planner, please get in touch.