Brief Overview of JICMAIL

JICMAIL is the Joint Industry Committee for Mail, which was created in 2017 to deliver industry gold standard audience measurement data for Direct Mail (including Partially Addressed Mail), Door Drops and Business Mail.  The data supports the planning and evaluation of effective and efficient mail campaigns. Using JICMAIL data will help you to determine the full value of using the mail channel and demonstrate this to stakeholders and clients.

JICMAIL is audience research data owned by the industry to support the delivery of effective and efficient mail campaigns. Using JICMAIL data will help you to determine the full value of using the mail channel and demonstrate this to internal stakeholder clients.