How does JICMAIL drive commercial actions including online traffic?

JICMAIL shows how mail is driving commercial actions including online traffic

This means

• You can show the full effects of your mail including the conversions to commercial effects.

For example, 12% of all Direct Mail from Mail Order/Catalogue Retailer drive a visit to the sender’s website and 7% drive a purchase. 

• Potential to incorporate full funnel metrics benchmarks using most relevant JICMAIL proxies across the funnel into performance evaluation and setting new KPIs for your performance evaluation.