JICMAIL, registered office: Lynton House 7-12 Tavistock Square London WC1H 9LT. Company no 4123433
JICMAIL helps you benchmark Mail campaign performance
This means
For example, you can access key mail performance metrics and audience profile information for larger mailers and compare this with the activity of their competitors. This provides a comparison for how mail items are opened, read, interacted with, and shared over time, along with a whole host of commercial actions to provide accepted benchmarks of performance to inform and improve campaign plans.
The ROI Calculator shows the relative difference in calculating ROI using mail-volume based non-JIC data, and ROI using broader buying behaviour figures measured by JICMAIL – campaign effects which are typically excluded from traditional attribution models. Evaluations across campaign delivery can now be made using these fuller measures and included into standard service agreements and campaign reporting requirements.