A/B Testing Scenarios for Mail

It is essential to test elements of a mail campaign to continuously improve results. To help, we’ve developed testing scenarios for data and creative elements for:

• Brand Discovery
• Customer Engagement
• Digital Engagement
• Conversion

Included in the deck below is a content and audience targeting option for each one.

Let us know how you are using these testing scenarios and how JICMAIL could help with your Test & Learn strategy.

Download Now

.pdf 227365

Download