Test & Learn Overview

JICMAIL campaign measurement should be considered additive to your existing mail measurement efforts. It helps you plug the measurement gap by reporting on outcomes and metrics not measurable elsewhere. Crucially it becomes another lens by which you contextualise the results of your existing measurement, providing a platform for test and learn by experimenting with new hypotheses on which to optimise campaign performance.

Introducing JICMAIL+

Through a pool of third-party measurement vendors, JICMAIL has access to a suite of campaign measurement solutions to help mail users:

1. Test audience receptivity to mail creative.
2. Identify new acquisition audiences using previously untapped data signals.
3. Measure mail's contribution to overall marketing effectiveness.

At the heart of these campaign measurement solutions sits JICMAIL+.

JICMAIL+ is a mail measurement solution completely unique to JICMAIL that enables marketers to seed our 1,100 strong panel of UK households with live campaign or test creatives to report on outcomes that are directly comparable with JICMAIL benchmarks, including: Item Reach, Frequency of Interaction, Lifespan, Attention and Commercial Actions taken.

Get in touch for more information on Test & Learn Solutions and JICMAIL+

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