JICMAIL, c/o DMA Offices, Rapier House, 40 Lamb’s Conduit Street, London, WC1N 3LB. Company no 4123433
Sense wanted to recruit new cash supporters at Christmas but GDPR was threatening the viability of cold mail
across the sector. The target audience was 50+ women so Access DM turned to JICMAIL to learn more about their responsiveness to mail.
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