How The Kite Factory used JICMAIL data to identify a 19% effective frequency uplift

When challenged by a charity to raise their profile, The Kite Factory knew the standard response would have been to invest the budget solely in broadcast media like TV and radio. Instead they asked the question, could the JICMAIL data help make a case for broadening the channel mix in an awareness campaign and investing in mail or door drops?

Find out how The Kite Factory used JICMAIL and what results they found.

How The Kite Factory used JICMAIL data to identify a 19% effective frequency uplift

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