How Whistl used JICMAIL to identify new responsive audiences for Specsavers

Award-winning Use Case: While Specsavers is the leading high street optician in the UK, awareness of its status as the number one high street audiologist is relatively low in comparison. JICMAIL data shows that their target audience of older men were less likely to receive Door Drops but had a high frequency of interaction when they did receive them. 

Whistl helped to develop a warm and funny Door Drop campaign which delivered outstanding results. 

Download the Use Case here.

How Whistl used JICMAIL to identify new responsive audiences for Specsavers

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