Using JICMAIL to unlock a new mail contact strategy for RSPCA

While advertisers often have clear audience definitions and targets in mind for their media activity, converting these into addressable and targetable segments can often be a challenging task. The RSPCA - a key charity client of the data-driven marketing agency Join The Dots - identified specific types of donors using Experian’s Mosaic geo-demographic data that they wanted to reach via their Christmas mailbox campaign.

Read this Use Case to see how Join The Dots used JICMAIL data to isolate the key Mosaic audiences previously identified by RSPCA as their key target market, gauge how engaged they were with mail, ascertain how best to reach them using various ad mail channels – i.e. via Door Drops or Direct Mail - and crucially set the benchmarks by which the performance of these targets could be assessed.