A huge thank you to all of our Partners, Subscribers and Stakeholders who were able to join us for the JICMAIL Conference 2025: The Rise of the Super Touchpoint hosted once again by PwC UK. Our event brought together practitioner leaders and experts to discuss the importance of touchpoints in planning, the dominance of retail media and share best practice use of JICMAIL data in presentations, media schedules, planning and evaluation.

At this year's Conference, we launched our latest report, ‘Mail: The Super Touchpoint’ and showcased how we had identified the criteria for touchpoints in planning and defined what made them ‘super’. We provided a checklist of Super Touchpoints Evaluation Points (STEP) to make evaluation simple and effective.

Are your planning strategies considering the power of Super Touchpoints? Download the report and score your channels using our Super Touchpoint evaluation grid to find out.

Presentations from the JICMAIL Annual Conference 2025

Welcome & Year Highlights

Mark Cross, Engagement Director, JICMAIL

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Welcome & Year Highlights

Mark Cross, Engagement Director, JICMAIL

.pdf 1578063

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Mail: The Super Touchpoint - Report Launch

Ian Gibbs, Director of Data Leadership & Learning, JICMAIL

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Mail: The Super Touchpoint - Report Launch

Ian Gibbs, Director of Data Leadership & Learning, JICMAIL

.pdf 4510712

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Keynote Address: The lots of littles route to modern brand building

Dr Grace Kite, CEO and Founder, Magic Numbers

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Keynote Address: The lots of littles route to modern brand building

Dr Grace Kite, CEO and Founder, Magic Numbers

.pdf 1477428

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Retail Media Trends and the Role of Mail - Panel Session
Chair: Ian Gibbs, Director of Data Leadership & Learning, JICMAIL
• Nick Ashley, Client Development Director, Tesco Media
• Leonardo Oliveira, Digital Strategy Director, MediaSense
• Dan Larden, Head of Media, ISBA

No presentation available - recording to be uploaded shortly

Delivering herd mentality through the letterbox

Tom Ridges, CEO, Herdify

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Delivering herd mentality through the letterbox

Tom Ridges, CEO, Herdify

.pdf 5560484

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Back to the Future... the shifting shape of Direct Mail in 2025

Dan Dunn, CEO, Paperplanes & Oliver Gunning, CMO, Your Golf Travel

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Back to the Future... the shifting shape of Direct Mail in 2025

Dan Dunn, CEO, Paperplanes & Oliver Gunning, CMO, Your Golf Travel

.pdf 3117030

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JICMAIL Best Practice Showcase
• Our Journey with JICMAIL: Insights and Experiences

Laura Sanjurgo, Commercial Director, and Lyndsay Abrahams, Account Director, Whistl Mail

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Our Journey with JICMAIL: Insights and Experiences

Laura Sanjurgo, Commercial Director, and Lyndsay Abrahams, Account Director, Whistl Mail

.pdf 424039

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 Making Mail an Insight led Media Channel

Gary Howard, Chief Digital Officer, Precision Marketing Group

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Making Mail an Insight led Media Channel

Gary Howard, Chief Digital Officer, Precision Marketing Group

.pdf 1236155

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Key Takeaways & Learnings - Panel Session


Chair: Mark Cross
• Dr Grace Kite, CEO and Founder, Magic Numbers
• Rachel Aldighieri, CEO, DMA
• Laura Sanjurgo, Commercial Director, Whistl Mail
• Tom Ridges, CEO, Herdify

No presentation available - recording to be uploaded shortly

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