Creative Highlights Q1 - Q3

According to the DMA's Value of Creativity report, there is a strong link between campaign success and award-winning creative execution. This report identifies three important considerations for creative effectiveness: emotional resonance, recognisable communications, and sensory appeal.

For mail, a successful campaign can incorporate all of these aspects. Using JICMAIL effectiveness, engagement and attention data, we’ve pulled together our Top 10 for 2024 so far. Let us know what you think to these creative successes.